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4x6 cardstock
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,798avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 172K searches
Price range
Okay$5.72–$19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier