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464 soy wax for candle making
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$53.21avg listing price — sweet spot $15–$100
Price range
Good$17.14–$149.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,136.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 38K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Signals High Price