43
4 inch ribbon
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Review moat
Great365.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.64–$29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 283K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch