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32mm button supplies
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Review moat
Great203.76avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$11.28–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$44K$44K/yr · 20K searches