35
20mm safety eyes
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good711.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 91K searches
Price range
Bad$5.16–$16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf