36
2025 charm
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great208.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Price range
Bad$1.90–$18.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Market size
Bad$13K$13K/yr · 60K searches