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2023 tassel graduation
Worth a lookShows demand growing +136.2% this quarter, but a small market ($15K/yr) keeps it on the watch list.
Growth
Incredible+136.2%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,276.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.56–$23.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 83K searches