39
2 inch circle punch
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Price range
Good$9.74–$26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,693.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 109K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Signals High Returns