37
16x20 mat
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Price range
Incredible$16.58–$70.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,690.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 67K searches