48
13x19 paper
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.83avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$13.79–$144.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,498.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch