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12x24 cardstock
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.05avg listing price — sweet spot $15–$100
Price range
Great$6.04–$55.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,380.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 82K searches