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50

12x12 scrapbook album

Worth a look

Shows a sweet-spot price point ($20.02 avg), but weak search conversion (1.5%) keeps it on the watch list.

Market size 31Growth 34Conversion 19Competition 85Returns 63Price range 70Avg price 88Brand share 66Review moat 51Quality gap 23

Avg price

Great$20.02

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Good$9.44–$27.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,452.46

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Market size

Okay$143K

$143K/yr · 484K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

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