35
12mm safety eyes
Skip itPrices mostly outside the sweet spot ($5.16–$9.94) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,368.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 126K searches
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad$5.16–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100