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11x14 sketchbook
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Price range
Good$9.71–$26.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Bad7,266.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 31K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch