43
11x14 mat
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Great$6.76–$41.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,748.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 83K searches