42
100 lb cardstock
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Price range
Good$6.93–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,520.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 15K searches