39
1/4 inch ruler for quilting
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.38–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good534.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Market size
Bad$76K$76K/yr · 50K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-26.6%90-day search growth — must beat 0% to launch