45
1/18 scale diecast cars
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.33avg listing price — sweet spot $15–$100
Price range
Incredible$18.64–$83.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great448.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay$147K$147K/yr · 796K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale