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52

wr51x10055

Worth a look

Shows searches that convert (17.7% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.

Market size 41Growth 61Conversion 99Competition 8Returns 53Price range 94Avg price 95Brand share 9Review moat 64Quality gap 67

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.16

avg listing price — sweet spot $15–$100

Price range

Great$13.94–$78.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good923.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.4%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$212K

$212K/yr · 48K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

Products