52
water filter w10413645a
Worth a lookShows searches that convert (29.2% search→purchase), but soft demand (-7.8% this quarter) keeps it on the watch list.
Conversion
Incredible29.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.56avg listing price — sweet spot $15–$100
Price range
Incredible$18.93–$46.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great248.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 9K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch