46
w11527432
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.98avg listing price — sweet spot $15–$100
Review moat
Great162avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.45–$61.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 14K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Signals Low Review Barrier