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w10837240
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Review moat
Good1,178.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.09–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 68K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-7.3%90-day search growth — must beat 0% to launch