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w10413645a water filter 2 replacement
Worth a lookShows searches that convert (26.5% search→purchase), but soft demand (-9.2% this quarter) keeps it on the watch list.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$38.31avg listing price — sweet spot $15–$100
Price range
Incredible$18.93–$50.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,559.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$174K$174K/yr · 17K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.2%90-day search growth — must beat 0% to launch