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Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Price range
Incredible$17.55–$26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great187.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 13K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf