45
stove mat
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.03–$26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,418.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 50K searches