50
silicone stove mat
Worth a lookShows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($113K/yr) keeps it on the watch list.
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.49–$26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,462.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 263K searches