61
rv refrigerator
Launch itA $4.7M/yr market growing +14.8% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$4.7M$4.7M/yr · 1.8M searches
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great422.91avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$899.80avg listing price — sweet spot $15–$100
Price range
Bad$147.88–$2199.98cheapest to priciest tracked listing — scored on the share inside $15–$100