54
refrigerator air filter
Worth a lookShows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Price range
Great$6.15–$54.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$322K$322K/yr · 146K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,389.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality