66
outdoor refrigerator
Launch itA $1.3M/yr market growing +151.8% this quarter with returns at 1.5% — clears our launch bar.
Growth
Incredible+151.8%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 6% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 606K searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,349.05avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$351.26avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$92.33–$804.52cheapest to priciest tracked listing — scored on the share inside $15–$100