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kenmore elite refrigerator air filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$12.30–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 27K searches
Review moat
Bad9,810.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand