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51

induction cooktop protector

Worth a look

Shows a sweet-spot price point ($31.42 avg), but soft demand (-1.6% this quarter) keeps it on the watch list.

Market size 31Growth 24Conversion 28Competition 82Returns 39Price range 92Avg price 95Brand share 28Review moat 71Quality gap 80

Avg price

Incredible$31.42

avg listing price — sweet spot $15–$100

Price range

Great$13.33–$52.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good653.47

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$142K

$142K/yr · 202K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Trend