62
furnace filters
Launch itA $11.1M/yr market growing +2.4% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$11.1M$11.1M/yr · 3.6M searches
Avg price
Incredible$38.27avg listing price — sweet spot $15–$100
Price range
Incredible$21.92–$56.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad31,043.16avg incumbent reviews — the moat a new listing must climb