48
fridge with lock
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$179.20avg listing price — sweet spot $15–$100
Review moat
Okay1,885.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 46K searches
Price range
Bad$6.54–$718.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale