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fresh flow air filter whirlpool refrigerator
Worth a lookShows searches that convert (13.2% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.51avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$8.94–$113.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,709avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 27K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf