32
broan 663 688 replacement
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.83avg listing price — sweet spot $15–$100
Price range
Incredible$20.96–$56.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good815.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 21K searches