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Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Price range
Incredible$21.35–$85.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.39avg listing price — sweet spot $15–$100
Review moat
Great313.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$85K$85K/yr · 11K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Signals High Price