46
20l mini fridge
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$90.29avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$31.47–$154.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,039.54avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 47K searches
Signals High Price