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scientific calculator
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 2.1M searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.70–£24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.63avg listing price — sweet spot $15–$100
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,831.92avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand