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magnifying glasses
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Market size
Great£1.2M£1.2M/yr · 1.4M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Okay£3.12–£25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Review moat
Okay3,048.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand