61
family calendar 2025-2026
Worth a lookShows a sweet-spot price point ($23.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£23.55avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great£1.1M£1.1M/yr · 1.5M searches
Competition
Great40%top-5 click share — an open shelf
Review moat
Good820.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.49–£155.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.6%90-day search growth — must beat 0% to launch