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2026 diary a4 page a day
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good546.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£493K£493K/yr · 715K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.32avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.08–£8.10cheapest to priciest tracked listing — scored on the share inside $15–$100