50
pa system
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good664.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good£169.68avg listing price — sweet spot $15–$100
Market size
Okay£272K£272K/yr · 251K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Price range
Bad£33.68–£541.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price