59
foot warmer
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.58avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good£3.07–£46.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£385K£385K/yr · 782K searches
Review moat
Okay1,859.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-77.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand