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tarpaulin
Launch itA $891K/yr market growing +38.7% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great£891K£891K/yr · 1.5M searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+38.7%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Review moat
Bad8,463.15avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.69–£17.20cheapest to priciest tracked listing — scored on the share inside $15–$100