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radiator key
Skip itSoft demand (-76.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£557K£557K/yr · 725K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,559.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£3.64avg listing price — sweet spot $15–$100
Growth
Bad-76.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.32–£6.06cheapest to priciest tracked listing — scored on the share inside $15–$100