60
plunger
Worth a lookShows searches that convert (15.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£1.6M£1.6M/yr · 1.2M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Bad£3.47–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.27avg listing price — sweet spot $15–$100
Review moat
Bad10,928avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.4%90-day search growth — must beat 0% to launch