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bungee cords with hooks
Launch itA $865K/yr market growing +41.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great£865K£865K/yr · 923K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,523.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.54avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£10.90cheapest to priciest tracked listing — scored on the share inside $15–$100