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anti slip tape
Skip itSoft demand (-7.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good834.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.79–£20.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£123K£123K/yr · 158K searches
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch