52
15m extension lead
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+50.8%90-day search growth — must beat 0% to launch
Price range
Good£10.90–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£150K£150K/yr · 115K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad6,032.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality