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100mm wood screws
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,211.27avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.05–£28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 42K searches
Signals Low Review Barrier